New Strategies for Old Dilemmas: Unraveling how Spanish Regional Public Service Media Face the Platformization Process
نویسندگان
چکیده
The current global media scenario, dominated by private transnational conglomerates that operate in a multiplatform context, brings the debate on future of public service (PSM) back to fore. These operators are facing redefinition their operational strategy, not only linear broadcasting but also online space. Through in-depth interviews with digitization managers, this article studied case Spanish regional PSM analyze how these corporations adapting new scenario through development own video-on-demand (VoD) websites. results show infancy platformization experience, operating without sound strategy. In addition, study identifies dilemmas historically faced have been reconverted into emerging identity, economic, and legitimacy challenges require strategies.
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ژورنال
عنوان ژورنال: Estudios Sobre El Mensaje Periodistico
سال: 2023
ISSN: ['1134-1629', '1698-0972', '1988-2696']
DOI: https://doi.org/10.5209/esmp.84534